Review

“Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed.” –(Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world)

“An excellent all-in-one primer for today’s digital entrepreneur.” –(Jonathan Gabay, Brand Psychologist)

Book Description

Walks readers through every step of creating a digital marketing strategy, from analysing the essential digital platforms, through to planning, implementation and success measurement

Shows you how to integrate digital marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decision-markers

Includes real-world case studies including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy

Contains practical templates and tips, including vision-based and real-time planning models, content marketing planning frameworks and presentation structures, which will enable businesses to implement strategies and techniques to fit specific business needs

Supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter