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Social Media Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance)) Marketing Books

by Jan Zimmerman (Author), Deborah Ng (Author)

The bestselling social media marketing book

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilise data to make adjustments to future campaigns and activities. Plus, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.

• Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
• Offers tips for engaging your community and measuring your efforts
• Explains how to blend social media with your other online and offline marketing efforts
• Shows you how to leverage data to learn more about your community

Don’t get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Product description

From the Back Cover

Social Media Marketing, Step-by-Step

It’s all about social media today, and the landscape changes at breakneck speed. This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms–because that’s where your customers are. Learn specific tips and advertising options for Facebook, Twitter, LinkedIn, Pinterest, and Instagram. You’ll also discover how to develop a strategy, utilise new engagement techniques, leverage data, combine online and offline marketing, and more!

9 Books Inside…

• The Social Media Mix
• Cybersocial Tools
• Content Marketing
• Twitter
• Facebook
• LinkedIn
• Getting Visual
• Other Social Media Marketing Sites
• Measuring Results and Building on Success

About the Authors

 

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at BooksAndChardonnay.com and shares tips and job leads for telecommuters at Telecommunity.net.

Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.