Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume, Social Media Reference Handbook.  Also provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies.  Not to mention especially for youth; key people and organisations; and useful social media data.

• Provides readers with a clearly written overview of the impacts of social media worldwide.  In addition highlights key people and companies in the development of social media

• Presents up-to-date information on the range of problems related to social media and presents potential solutions

• Offers a variety of voices from social media experts, supplying perspectives from creators to users

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