From the Back Cover

9 books in 1 Joining the Facebook Marketing Revolution Claiming Your Presence on Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analysing Want millions to know about your business? Market it on Facebook! Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyse your results. Use Facebook for customer service, relationship building, and much more. Meet your customer — define and identify your ideal audience and engage your customers one on one It′s business — set up a business or community Page and get your business and personal Profiles working together The social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social plugins Engage ′em — boost your Page′s visibility, create posts that get attention, use links, and thank your key enthusiasts Apps offer an edge — use iFrame apps to add custom tabs to your Page Involve your audience — build buzz with events and contests Reach them with ads — learn about Facebook′s advertising system and how to create ads that work Measure success — explore tools that help you measure, monitor, and analyse how your plan is working Open the book and find: Why Facebook also works for B2B Ways your personal Profile can support your business Some simple rules for a powerful marketing plan Tips for posts with punch How to move your e–commerce to Facebook Existing apps you can use for marketing Help designing a contest Ideas for using Facebook Deals

About the Author

Amy Porterfield is a social media strategist who helps clients maximise the marketing power of social media. Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in–demand strategist for social media marketing. Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.