Instagram eBook  Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010.

In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram’s users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be ‘Insta-worthy’. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues.

Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.

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About the Authors

Tama Leaver is Associate Professor of Internet Studies at Curtin University. Tim Highfield is Assistant Professor of New Media at the University of Amsterdam. Crystal Abidin is a digital anthropologist and ethnographer of vernacular internet cultures. She researches young people’s relationships with internet celebrity, self-curation, and vulnerability. Her books include Internet Celebrity: Understanding Fame Online (2018), Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame (2018, co-edited with Megan Lindsay Brown), and Instagram: Visual Social Media Cultures (2019, with Tama Leaver and Tim Highfield). She is listed on Forbes 30 Under 30 Asia (2018) and Pacific Standard 30 Top Thinkers Under 30 (2016). Crystal is Senior Research Fellow and DECRA Fellow in Internet Studies at Curtin University, Affiliate Researcher with the Media Management and Transformation Centre at Joenkoeping University, and Research Fellow with the Centre for Culture and Technology at Curtin University. Reach her at wishcrys.com. –This text refers to the paperback edition.