Bikes Blog
Strava hikes month-to-month subscription price by greater than 25 per cent
Jan
Strava’s subscription service brings entry to superior options that aren’t out there to free customers, equivalent to route planning, a coaching dashboard and, since Could 2020, section competitors.
The up to date pricing construction, which sees the month-to-month price rise from £6.99, is already in place for brand new subscribers, whereas these on a month-to-month plan will see the value rise of their subsequent invoice, BikeRadar understands.
Strava’s annual cost choice, which has risen from £47.99 to £54.99, reduces the efficient month-to-month price to lower than £5.
Customers can nonetheless entry Strava free of charge, enabling them to trace and share actions by means of the favored biking app.
Rides might be recorded through a cell phone, appropriate smartwatch or bike pc, with the free model solely providing Strava’s live-tracking beacon service on cell phones.
It’s unclear if the rise relates solely to customers within the UK or if it is a international change.
Strava is much from alone in pushing its costs up. This enhance follows rises from different subscription providers, equivalent to Netflix and Amazon Prime.
Streaming large Netflix cited inflation as the rationale behind its latest enhance, whereas Amazon’s subscription rose from £7.99 to £8.99 a month in September.
Some Strava customers have reacted negatively, threatening to cancel subscriptions.
Anybody else pay for @Strava?
Acquired an e-mail in the present day saying it’s going up by 50% (sure, 50%!!) to eight.99 a month.
Undecided it’s value it to be sincere, that’s a good chunk of cash and a steep enhance in a single go! @UKRunChat what are others doing, paying or going to free?
— Coxy (@coxy1976) January 4, 2023
We’ve contacted Strava for remark and can replace this text as soon as now we have a response.