John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He’s also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development.

   Oliver Smith
⭐⭐⭐⭐⭐ Thorough and Detailed
11 June 2019
Format: eBook Verified Purchase
So far in review this book has been criticised for being boring and bloated. I take a different look at it.

This is my first book on SEO, previously I just knew the basics of good web design. When reading computer books I tend to read the chapters that are most appropriate and then use it for reference and this book is ideal for that – it gives introductions to everything relevant and then goes into great depth on analysis of your SEO so is ideal as an introduction for a technically minded person and then useful to refer to later. A great buy.

And yes, SEO isn’t the most exciting topic but I prefer substance over style if I have to make the choice and this book definitely delivers substance and lots of it!

   Randall Degges
⭐⭐⭐⭐⭐ Excellent Book for Webmasters, Which Teaches You Everything About SEO
14 June 2019 – Published on books-for-everyone.com
Format: eBook Verified Purchase
I just finished reading SEO Warrior today. I’m a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I’ve heard a lot about “SEO” in the industry, but wasn’t sure whether or not it was something real, or just a buzz word.

The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.

The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:

– tools to help you test your websites for SEO
– how to use google, yahoo, and bing searches to look for competitors
– how to use google, yahoo, and bing optimizations elements in your HTML pages to promote “organic SEO”
– how to avoid search engine spam
– how the nofollow attribute works
– how to create a sitemap
– how to write a robots.txt file
– where to look for relevant information on SEO
– how to use advertising to your advantage
– how to get money by showing ads on your website
– how to find and detect blackhat SEO
– how to use social media sites (twitter, facebook, etc.) to establish your brand

and a good deal of other topic.

The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.

I’d recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn’t really know anything about SEO. The book teaches you everything you’ll need to know, and takes you from nothing to everything in a few days.
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172 people found this helpful.

   Jonny Frank
⭐⭐⭐⭐⭐ Excellent SEO book
01 June 2019 – Published on books-for-everyone.com
Format: eBook Verified Purchase
Excellent overview of SEO. The author touches on all areas related to SEO, not always in great detail which is understandable as some topics could warrant their own book but he covers enough of each to give you a thorough understanding. Please be advised that all the code script examples are opensource based, php primarily. If you are a ASP.NET, C# app builder they won’t help you that much but the general idea is communicated through the examples which you can figure out in your language of choice. A must book for your SEO collection.
33 people found this helpful.

   Elizabeth Musgrove
⭐⭐⭐⭐⭐ Comprehensive SEO Guide
16 May 2019 – Published on books-for-evryone.com
Verified Purchase
As a new entrepreneur in e-commerce, I found this book an excellent and thorough guide to SEO. The book has some very technical information and coding tips combined with some helpful information about marketing. Even though I am not a coder, it was important for me to get a basic understanding of the technical “musts” for my site. This book gave me that understanding and pointed me in the direction of other information to pursue. Very well written and easy to read and understand – even if you’re not a techie.