How to Get to the Top of Google Search

Anyone trying to sell anything wants potential customers.  Then be able to find them straight away when searching online. This book tells them how.

It has been written by a professional search engine consultant.   Richard Conway started his company.  Pure SEO, in 2009 with just $200 to spend on a single web page. From there on, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia.   Also Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies.  Equally important in the Asia Pacific region for the past five years.

This practical guide cuts through the misinformation.  Also sets the record straight on what actions you need to take.  In addition so searchers will find your product quickly and easily. Furthermore it covers keywords, website content and structure, mobile search and optimisation.  More importantly loading speed of your website. Equally important how that affects searches, planning content to make it easily searchable.  Not to mention tracking tools and much much more.

Also Australasian-focused statistics and insights.  As well as advice about how these two markets differ. In summary the book is an authoritative and accessible ‘how to’ resource.

Incidentally case studies and Q&A sections provide real-life dos and don’ts. Above all actionable advice and ‘red flags’ to avoid.  For the most part including the book looks ahead to consider the future of search marketing.