Model Focus – Bicycle Line

Established in Italy, in 1987, by Gastone Coghetto, Bicycle Line produce trendy clothes with a deal with performance. After a few years of expertise within the biking sector, Gastone Coghetto based Bicycle Line s.r.l., a dynamic and impressive firm within the heartlands of European biking. With this in thoughts, an necessary emblem is conceived, a lion, emblem of the passion and power that its creators wished to impart to their each motion. Fluorescent colours are used to underline that it was a steady and balanced undertaking however projected to the longer term, open to the world and prepared for any kind of problem. The phrase “sportswear” was added to the corporate title

THE ORIGINS

1987 is the yr through which Bicycle Line was established to supply biking attire to the world, constructing a wealthy historical past inside the sector upon the fervour and expertise of its founder, Gastone Coghetto, who, in just some years, grew the corporate to change into the important thing market participant it’s in the present day. Over time, his kids have continued his work, particularly working to interrupt into world markets in addition to to modernize the corporate’s manufacturing processes.

INNOVATION

The seek for new materials and applied sciences, being open to seeing biking and different outside actions in new methods, and the continual improvement of latest clothes to satisfy the wants of the market when it comes to their match, particulars and look, are the important thing strengths which have put the corporate the place it’s in the present day.

STYLE

The vertical integration adopted inside the firm facilitates the event of tasks, ranging from the R&D division earlier than passing via the reducing, printing and prototyping departments. In so doing, every BL product embodies and conveys the corporate’s core values, particularly high quality, consideration to element and Italian type.

In selecting BL, it means you firmly consider within the Italian textile trade and its excellence when it comes to creativity and innovation. To implement our tasks, and to make sure they’re underpinned by the best ranges of workmanship and innovation, we encompass ourselves with companions who’re nationwide leaders of their respective sectors.

Over time the brand has been stylized and revised to comply with market traits and make the picture extra appropriate for a global viewers

2017 was the turning level when it comes to branding. The corporate’s thirtieth anniversary marks the maturity of a strong, trendy and dependable worldwide model: BL. A circle encloses the initials, symbolizes the start and the top, and concludes a means of evolution, progress and consolidation within the sportswear market.

See our full Bicycle Line vary right here.