Bikes Blog
Again to Rider Owned – Kona Buys Model Again From Kent Open air
May
For these of you following the Kona saga. Beginning with the flash level at this 12 months’s Sea Otter Basic with a “no present” by the long-lasting model. There may be implausible information is popping out from the Kona camp, one thing all of us want on a Monday.
Simply as we within the business had been able to commit the Kona Bicycles of our previous to reminiscence, a communique from the Kona crew hit our inbox.
Return to Rider Owned
“Dan Gerhard and Jake Heilbron have bought the model again from Kent Open air, and together with a crew of devoted, skilled Kona staff, are reuniting to maintain the Lengthy, Candy Journey rolling.” – Kona Bikes.
What does this imply for Kona Bikes?
The previous few years at Kona have been a little bit bumpy. This buy brings much-needed stability and imaginative and prescient to the icon off-road firm. Kona expressed its new imaginative and prescient by way of a press launch to the business.
“With this return to being rider-owned and operated, we’re doubling down on our distinctive model legacy and returning to some fundamentals. “
What does this imply for Kona sellers?
At present, Kona has practically 1,000 North American and European sellers in its community. Now making them the very best precedence. Nonetheless, it should pause D2C bike gross sales in the intervening time. The newly up to date Kona web site will present these modifications instantly, as will its social and communication channels. The Kona crew kindly says, “Bear with us, and we are going to hold you knowledgeable as we transfer by means of this transition.”
Bike Stock
On the bike facet, new Kona stock is headed to the Kona warehouse and distributors alongside the freshly launched Kona Ouroboros. Kona has been engaged on some new fashions as we’ve, so hold a watch out.
How will this have an effect on pricing?
Kona explains, “Non-public possession permits us to be extra streamlined, extra versatile, and faster on our ft. This, mixed with the help of our suppliers, means we will ship high-quality bikes in a distinctly Kona taste at tremendous engaging costs. We’ll by no means do a BOGO Sale once more, so don’t ask, however we promise to supply good worth for good cash, at all times.”
For now, the Kona places of work in Ferndale, WA, and North Vancouver, BC, will proceed to proudly anchor the model.
Welcome again to the smallest, greatest bike firm on this planet.