Riding the Waves of Culture [Kindle Edition]

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Product Description

This bestselling book aims to dispel the idea that there is only one way to manage and encourages readers to get to know their own culture before doing business with others. With perception and wit, and using research involving 15,000 employees in 50 countries, Fons Trompenaars explores the cultural extremes and the incomprehension that can arise when doing business across cultures – even when people are working for the same company. He explains that there are seven key factors that affect how we deal with each other and that these dimensions combine to create four basic "types" of corporate culture: the Family (e.g. Japan, Spain, Belgium); the Eiffel Tower (e.g. large French and German companies); the Guided Missile (e.g. US, UK); and the Incubator (e.g. start-up companies in Silicon Valley). With many practical examples and fascinating case studies, this ground-breaking book brings new insights to the dilemma of reconciling corporate consistency with local conditions. "A MASTERPIECE." —Tom Peters "A must read for all international/intercultural managers ... a powerful pioneering work that has gained the respect of corporate leaders around the world." —David Wigglesworth, Sietar International

From the Back Cover

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

-The Family (Japan, Belgium)
-The Eiffel Tower (France, Germany)
-The Guided Missile (US, UK)
-The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

-An in-depth examination of one of the world's most multicultural nationsSouth Africaand how recent events make it an ongoing laboratory of intercultural reconciliations
-A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
-Current research findings on how ethnic differences within a society can be more troublesome than international differencesand how some managers are keeping the peace
-A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization.